Fake Mayo

is a website and newsletter that shares real, detailed stories from founders and indie entrepreneurs about how they got their first users or customers and grew their products or businesses in the early stages.

The content focuses on actionable startup stories and case studies. Each post typically features a founder explaining their journey - what they built, how they launched it, what strategies they used to attract their first traction, and what they learned along the way.

Rather than generic marketing advice, the newsletter offers practical insights and growth hacks from real experiences, making it especially useful for indie hackers, solopreneurs, and early-stage founders looking for inspiration and tactics that actually worked for others.

You can subscribe to get these stories delivered by email and explore the archive of founder interviews and growth break-downs on the site.